Paid Ad Creative Specs Across Meta Instagram LinkedIn
Wrong ad ratios now cost you the auction before your creative even runs.
Desmond Achike
Staff Writer, Creative Production
Desmond Achike
Desmond came up through performance marketing at a series of DTC startups, building ad creative libraries from scratch across Meta, TikTok, and connected TV. He brings an operator's eye to the mechanics of social and ad creative production, with particular interest in versioning and approval pipelines.
4 stories
Event Announcement Graphics for LinkedIn and Instagram
Platform specs and crop logic differ, so one graphic won't work everywhere.
Desmond Achike
Repurposing a Slide Deck Into Social Content
Turn your presentation slides into weeks of social posts without starting over.
Desmond Achike
One-Slide Executive Summary Design
The one slide that matters contains your recommendation, evidence, and ask—not a table of contents.
Desmond Achike